News & Multimedia

Rally Around The Campfire: 'Glamping' At IMS

Indianapolis Motor Speedway President J. Douglas Boles was undeterred by his chilly camp site April 15 at the Speedway.

Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.

“Even in my days owning an IndyCar team and all of my time here at IMS, I have never slept at the Indianapolis Motor Speedway,” said Boles. “I’m looking forward to seeing what it’s like. We’re sitting here by this beautiful lake. There are geese. There are all kinds of wildlife out here. I think it’s going to be a fantastic experience … for our fans in May.”

Making S'Mores at IMSGlamping offers a variety of luxurious amenities in an aesthetically-pleasing decor, Boles and the reporters learned.  A real bed with down comforter and night stands, flowers and decorative lighting are arranged inside high-end tents with a floor. A fire pit and contemporary furniture sits outside in a community space. There’s a movie screen, and private bathrooms, too.

The unseasonably low temperatures sent even some of the heartiest would-be glampers home. Even Patricia Jensen, of the  luxury tent company Contentment Camping, which set up the tents, got a chill.

“This is a first for us,” she said.

But by the time Indianapolis 500 weekend arrives, so should perfect glamping weather.

That in mind, glamping packages, which include tickets to the May 25 race, Coors Light Carb Day and other weekend events, are available at www.indy500snakepit.com. For $1,100, two can spend four nights and five days (May 22 to May 26) in a large, weatherproof tent with windows and a tarp floor. They’ll have a Queen-sized bed with bedding, a table and access to the “Glamping Lounge.” There will be private bathrooms and shower areas, too, and a padlock for the tent. All of it will be set up along the lake in full view of the Speedway’s iconic pagoda.

The idea for the new Indianapolis 500 package came from IMS event marketing manager Jesika Gunter, who witnessed the trend at the California music festival Coachella.

“I’ve camped (at the track) in the driver’s lot … and it’s just a cool experience being here at night,” said Gunter. “And I thought it would be a cool experience for the race fan, and it’s a luxurious camping experience.”
 

Show More Show Less
Now Viewing
Rally Around The Campfire: 'Glamping' At IMS
 
Rally Around The Campfire: 'Glamping' At IMS
Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.
Read More
Related Media
2018 Indy Car
 
Fans Can Watch Testing of New IndyCar Aero Kit Tuesday, July 25 at IMS
Fans are welcome to watch the inaugural test of the Dallara universal aero kit to be used by all Verizon IndyCar Series teams starting in the 2018 season on Tuesday, July 25 at the Indianapolis Motor Speedway.
Read More
SCCA
 
SCCA Runoffs at IMS Attract Record Entry of More Than 750 Drivers
Competitor registration opened July 19 for the Sports Car Club of America 2017 National Championship Runoffs being held this year for the very first time at Indianapolis Motor Speedway on Sept. 29-Oct. 1. In just 24 hours, 763 driver entries were registered -- crushing the 413 entries made in 24 hours for last year’s 2016 Runoffs at Mid-Ohio Sports Car Course.
Read More
2018 Indy Car
 
Montoya, Servia Named to Test 2018 Indy Car Aero Kit
Team Penske is providing the Chevrolet-powered Dallara IR-12 chassis to be driven by Montoya. Servia will drive a Schmidt Peterson Motorsports Dallara with a Honda engine. While the teams are providing crews to service the cars, the testing regimen will be supervised by INDYCAR, the sanctioning organization for the Verizon IndyCar Series.
Read More
Josef Newgarden
 
Newgarden Victorious on Streets of Toronto
Newgarden seized the lead by making his first stop just before a full-course caution flag waved on the streets course at Exhibition Place. The Team Penske driver led 58 of the last 61 laps to win the Verizon IndyCar Series race by 1.8704 seconds over Alexander Rossi.
Read More
Indianapolis 500
 
Advance Auto Parts INDYCAR Radio Network Ratings Soar for 101st Indianapolis 500
Overall United States radio listenership of the 101st Indianapolis 500 presented by PennGrade Motor Oil grew 43 percent from 2016 on the Advance Auto Parts INDYCAR Radio Network, according to a recent research study.
Read More
Items 1 - 5 of 1,465
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21