News & Multimedia

Rally Around The Campfire: 'Glamping' At IMS

Indianapolis Motor Speedway President J. Douglas Boles was undeterred by his chilly camp site April 15 at the Speedway.

Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.

“Even in my days owning an IndyCar team and all of my time here at IMS, I have never slept at the Indianapolis Motor Speedway,” said Boles. “I’m looking forward to seeing what it’s like. We’re sitting here by this beautiful lake. There are geese. There are all kinds of wildlife out here. I think it’s going to be a fantastic experience … for our fans in May.”

Making S'Mores at IMSGlamping offers a variety of luxurious amenities in an aesthetically-pleasing decor, Boles and the reporters learned.  A real bed with down comforter and night stands, flowers and decorative lighting are arranged inside high-end tents with a floor. A fire pit and contemporary furniture sits outside in a community space. There’s a movie screen, and private bathrooms, too.

The unseasonably low temperatures sent even some of the heartiest would-be glampers home. Even Patricia Jensen, of the  luxury tent company Contentment Camping, which set up the tents, got a chill.

“This is a first for us,” she said.

But by the time Indianapolis 500 weekend arrives, so should perfect glamping weather.

That in mind, glamping packages, which include tickets to the May 25 race, Coors Light Carb Day and other weekend events, are available at www.indy500snakepit.com. For $1,100, two can spend four nights and five days (May 22 to May 26) in a large, weatherproof tent with windows and a tarp floor. They’ll have a Queen-sized bed with bedding, a table and access to the “Glamping Lounge.” There will be private bathrooms and shower areas, too, and a padlock for the tent. All of it will be set up along the lake in full view of the Speedway’s iconic pagoda.

The idea for the new Indianapolis 500 package came from IMS event marketing manager Jesika Gunter, who witnessed the trend at the California music festival Coachella.

“I’ve camped (at the track) in the driver’s lot … and it’s just a cool experience being here at night,” said Gunter. “And I thought it would be a cool experience for the race fan, and it’s a luxurious camping experience.”
 

Show More Show Less
Now Viewing
Rally Around The Campfire: 'Glamping' At IMS
 
Rally Around The Campfire: 'Glamping' At IMS
Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.
Read More
Related Media
Sarah Fisher
 
Santa Claus To Share A Ride With Sarah Fisher
The Indianapolis Motor Speedway is partnering with Century 21 and Clay Terrace in welcoming Santa in true Indianapolis 500 fashion when he completes his victory lap in an IndyCar two-seater driven by Fisher.
Read More
CICOA at IMS
 
Carpenter Helps Celebrate CICOA Meals & More Program's 18 Millionth Meal
The CICOA Meals & More program works to combat that, providing 2,000 meals every weekday in clients’ homes and at 27 Central Indiana meal sites. And on Wednesday at the Indianapolis Motor Speedway, CICOA served its 18 millionth meal to a senior guest.
Read More
Bloomington Gold
 
Bloomington Gold Corvettes USA Coming To IMS in June 2015
Bloomington Gold Corvettes USA, “The Granddaddy of Corvette Shows,” will make its inaugural appearance at the Indianapolis Motor Speedway from June 25-27, 2015.
Read More
Fans Cheering at IMS
 
2015 IMS Tickets On Sale Now
Tickets went on sale today at the Indianapolis Motor Speedway and IMS.com for all events in 2015 featuring the stars of the Verizon IndyCar Series, NASCAR and MotoGP, along with some of the world's finest and most historic race cars.
Read More
Jay Howard
 
Howard To Race in 2015 Indianapolis 500
Jay Howard will return to the Indianapolis Motor Speedway for the first time since 2011, having been announced on Monday as the driver of the No. 97 Bryan Herta Autosport entry in the 2015 Indianapolis 500.
Read More
Items 1 - 5 of 863
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Phil Sparks at (317) 492-6463 or email at psparks@brickyard.com.
Latest Tweets
Here he comes! Cc: @ClayTerraceMall http://t.co/mqIXJClmGH
about 21 hours ago