News & Multimedia

Rally Around The Campfire: 'Glamping' At IMS

Indianapolis Motor Speedway President J. Douglas Boles was undeterred by his chilly camp site April 15 at the Speedway.

Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.

“Even in my days owning an IndyCar team and all of my time here at IMS, I have never slept at the Indianapolis Motor Speedway,” said Boles. “I’m looking forward to seeing what it’s like. We’re sitting here by this beautiful lake. There are geese. There are all kinds of wildlife out here. I think it’s going to be a fantastic experience … for our fans in May.”

Making S'Mores at IMSGlamping offers a variety of luxurious amenities in an aesthetically-pleasing decor, Boles and the reporters learned.  A real bed with down comforter and night stands, flowers and decorative lighting are arranged inside high-end tents with a floor. A fire pit and contemporary furniture sits outside in a community space. There’s a movie screen, and private bathrooms, too.

The unseasonably low temperatures sent even some of the heartiest would-be glampers home. Even Patricia Jensen, of the  luxury tent company Contentment Camping, which set up the tents, got a chill.

“This is a first for us,” she said.

But by the time Indianapolis 500 weekend arrives, so should perfect glamping weather.

That in mind, glamping packages, which include tickets to the May 25 race, Coors Light Carb Day and other weekend events, are available at www.indy500snakepit.com. For $1,100, two can spend four nights and five days (May 22 to May 26) in a large, weatherproof tent with windows and a tarp floor. They’ll have a Queen-sized bed with bedding, a table and access to the “Glamping Lounge.” There will be private bathrooms and shower areas, too, and a padlock for the tent. All of it will be set up along the lake in full view of the Speedway’s iconic pagoda.

The idea for the new Indianapolis 500 package came from IMS event marketing manager Jesika Gunter, who witnessed the trend at the California music festival Coachella.

“I’ve camped (at the track) in the driver’s lot … and it’s just a cool experience being here at night,” said Gunter. “And I thought it would be a cool experience for the race fan, and it’s a luxurious camping experience.”
 

Show More Show Less
Now Viewing
Rally Around The Campfire: 'Glamping' At IMS
 
Rally Around The Campfire: 'Glamping' At IMS
Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.
Read More
Related Media
McLaren
 
Eagerly Awaited 'McLaren' Documentary to Make U.S. Premiere in Indianapolis
“McLaren,” the incredible true story of motorsports legend and engineering visionary Bruce McLaren, will make its U.S. premiere in a special screening for motorsports VIPs on the eve of America's most iconic racing weekend.
Read More
Freedom 100
 
Leist Holds Off Telitz, Kellett To Win Freedom 100 in First Career Oval Start
The box score shows Matheus Leist led every lap of the Freedom 100 at the Indianapolis Motor Speedway, but the victory in his first career oval race was anything but a leisurely Friday drive. Leist, from Novo Hamburgo, Brazil, held off Aaron Telitz by .7760 of a second to win the Freedom 100 Indy Lights race Friday afternoon. Dalton Kellett finished third, edged at the Yard of Bricks by Telitz and just .8401 of a second behind Leist.
Read More
Sage Karam
 
Karam Takes Lessons From Wrestling Into Racing
If you’re one of the few who still thinks racers aren’t athletes, you’d be mistaken in that assumption. And Sage Karam would be the best person to change your mind. Karam, 22, uses principles he learned as an accomplished high school wrestler – along with the fitness routine he adopted – in his racing regimen. It’s helped him progress as he approaches his fourth Indianapolis 500 presented by PennGrade Motor Oil. Karam will start 21st in the No. 24 DRR/Mecum Auctions Chevrolet at Indianapolis Motor Speedway.
Read More
Helio Castroneves
 
Castroneves Bounces Back To Lead Miller Lite Carb Day Practice
Helio Castroneves was one of the unhappiest people inside the Indianapolis Motor Speedway after Pole Day last Sunday, but the usual, ebullient smile returned to the Brazilian’s face after Miller Lite Carb Day practice Friday.
Read More
102nd Indianapolis 500
 
102nd Indy 500 Logo Shows Evolution, Continuity with Styling Cues from Recent Designs
The logo for the 102nd Indianapolis 500 presented by PennGrade Motor Oil blends evolution and continuity with styling cues from the popular logos for the 100th and 101st editions of “The Greatest Spectacle in Racing.”
Read More
Items 1 - 5 of 1,446
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21