News & Multimedia

Rally Around The Campfire: 'Glamping' At IMS

Indianapolis Motor Speedway President J. Douglas Boles was undeterred by his chilly camp site April 15 at the Speedway.

Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.

“Even in my days owning an IndyCar team and all of my time here at IMS, I have never slept at the Indianapolis Motor Speedway,” said Boles. “I’m looking forward to seeing what it’s like. We’re sitting here by this beautiful lake. There are geese. There are all kinds of wildlife out here. I think it’s going to be a fantastic experience … for our fans in May.”

Making S'Mores at IMSGlamping offers a variety of luxurious amenities in an aesthetically-pleasing decor, Boles and the reporters learned.  A real bed with down comforter and night stands, flowers and decorative lighting are arranged inside high-end tents with a floor. A fire pit and contemporary furniture sits outside in a community space. There’s a movie screen, and private bathrooms, too.

The unseasonably low temperatures sent even some of the heartiest would-be glampers home. Even Patricia Jensen, of the  luxury tent company Contentment Camping, which set up the tents, got a chill.

“This is a first for us,” she said.

But by the time Indianapolis 500 weekend arrives, so should perfect glamping weather.

That in mind, glamping packages, which include tickets to the May 25 race, Coors Light Carb Day and other weekend events, are available at www.indy500snakepit.com. For $1,100, two can spend four nights and five days (May 22 to May 26) in a large, weatherproof tent with windows and a tarp floor. They’ll have a Queen-sized bed with bedding, a table and access to the “Glamping Lounge.” There will be private bathrooms and shower areas, too, and a padlock for the tent. All of it will be set up along the lake in full view of the Speedway’s iconic pagoda.

The idea for the new Indianapolis 500 package came from IMS event marketing manager Jesika Gunter, who witnessed the trend at the California music festival Coachella.

“I’ve camped (at the track) in the driver’s lot … and it’s just a cool experience being here at night,” said Gunter. “And I thought it would be a cool experience for the race fan, and it’s a luxurious camping experience.”
 

Show More Show Less
Now Viewing
Rally Around The Campfire: 'Glamping' At IMS
 
Rally Around The Campfire: 'Glamping' At IMS
Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.
Read More
Related Media
Georgia Street
 
Downtown Georgia Street to Host Free "Rock-IN-Roar 500" Music Festival on May 20
Rock-IN-Roar 500 is a free music festival and community celebration that officially “drops the green flag” on Race Week in Indianapolis.
Read More
Colts Draft Party
 
Indianapolis Colts to Host Fourth and Fifth Round Draft Selections at IMS
The Indianapolis Motor Speedway is hosting the Indianapolis Colts’ Official Draft Party for the fourth and fifth rounds of the NFL Draft. Come out to IMS from noon to 4 p.m. on Saturday, April 30, to witness the Colts’ selections. The event is free and there will be Colts player and cheerleader appearances. You will be able to watch live picks for the rounds made by Colts personalities and Verizon IndyCar Series drivers. There will be complete draft coverage along with fun activities and games from the Indianapolis Colts organization as well.
Read More
Rick Mears vs. Dan Wheldon
 
#ChampsOfThe500 Challenge Reaches Final First-Round Matchups
The final first-round matchups in the "Champions of the 500" bracket challenge are open for voting to determine who will join Helio Castroneves, A.J. Foyt, Johnny Rutherford, Al Unser, Bobby Unser and Bill Vukovich in the quarterfinal round.
Read More
Darius Rucker
 
Multi-Platinum Recording Star Darius Rucker to Perform National Anthem at 100th Indianapolis 500
Three-time GRAMMY Award winner and multi-platinum recording artist Darius Rucker will perform the national anthem before the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil.
Read More
IMS Pylon
 
100th Running Host Committee Places Historic Pylon Panels Throughout Indy as part of 33-Day Countdown
Number panels from historic Indianapolis Motor Speedway scoring pylon will be showcased throughout the city to build anticipation for race weekend
Read More
Items 1 - 5 of 1,108
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
We are officially one month out from the 100th Running of the #Indy500! @ArieLuyendyk won in 1990 in his #30 car! https://t.co/VeWhvWnnfi
about 2 hours ago