News & Multimedia

Rally Around The Campfire: 'Glamping' At IMS

Indianapolis Motor Speedway President J. Douglas Boles was undeterred by his chilly camp site April 15 at the Speedway.

Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.

“Even in my days owning an IndyCar team and all of my time here at IMS, I have never slept at the Indianapolis Motor Speedway,” said Boles. “I’m looking forward to seeing what it’s like. We’re sitting here by this beautiful lake. There are geese. There are all kinds of wildlife out here. I think it’s going to be a fantastic experience … for our fans in May.”

Making S'Mores at IMSGlamping offers a variety of luxurious amenities in an aesthetically-pleasing decor, Boles and the reporters learned.  A real bed with down comforter and night stands, flowers and decorative lighting are arranged inside high-end tents with a floor. A fire pit and contemporary furniture sits outside in a community space. There’s a movie screen, and private bathrooms, too.

The unseasonably low temperatures sent even some of the heartiest would-be glampers home. Even Patricia Jensen, of the  luxury tent company Contentment Camping, which set up the tents, got a chill.

“This is a first for us,” she said.

But by the time Indianapolis 500 weekend arrives, so should perfect glamping weather.

That in mind, glamping packages, which include tickets to the May 25 race, Coors Light Carb Day and other weekend events, are available at www.indy500snakepit.com. For $1,100, two can spend four nights and five days (May 22 to May 26) in a large, weatherproof tent with windows and a tarp floor. They’ll have a Queen-sized bed with bedding, a table and access to the “Glamping Lounge.” There will be private bathrooms and shower areas, too, and a padlock for the tent. All of it will be set up along the lake in full view of the Speedway’s iconic pagoda.

The idea for the new Indianapolis 500 package came from IMS event marketing manager Jesika Gunter, who witnessed the trend at the California music festival Coachella.

“I’ve camped (at the track) in the driver’s lot … and it’s just a cool experience being here at night,” said Gunter. “And I thought it would be a cool experience for the race fan, and it’s a luxurious camping experience.”
 

Show More Show Less
Now Viewing
Rally Around The Campfire: 'Glamping' At IMS
 
Rally Around The Campfire: 'Glamping' At IMS
Bundled in an IMS hat and matching sweatshirt, Boles had two reasons for spending the night outside. The first was because he was playing host to a string of journalists who had come to see the Speedway’s first glamour camping, or “glamping,” offering. The second was more personal: Although Boles has been coming to the track since 1977, he had not spent the night there.
Read More
Related Media
Justin Wilson
 
Wilson Joins Andretti Autosport For Indianapolis 500 and Angie's List Grand Prix of Indianapolis
Justin Wilson will make his 2015 Verizon IndyCar Series debut in an Andretti Autosport car in the Angie's List Grand Prix of Indianapolis on May 9 and also compete in the 99th Running of the Indianapolis 500 on May 24, the team announced.
Read More
Ryan Hunter-Reay
 
Verizon IndyCar Series Kicks Off This Weekend in St. Petersburg
It’s a dawn of a new era for the Verizon IndyCar Series this weekend as aero kits enter the sport’s lexicon. Years of work by IndyCar engine suppliers Chevrolet and Honda have resulted in new bodywork that not only provides different looks for fans to identify each brand, but has also raised the performance index of the 24 cars on the St. Petersburg grid.
Read More
Tamika Catchings
 
Indiana Fever Star Catchings Joins Contest Winners in Traditional Flag Placing Cermony at IMS
Three-time Olympic gold medalist and Indiana Fever standout basketball player Tamika Catchings and two local radio contest winners participated in the traditional placement of racing flags atop the famous Wing and Wheel logo located above the Indianapolis Motor Speedway’s Gate 1.
Read More
Indianapolis Monopoly Piece
 
Indianapolis Lands Spot in New 'Monopoly Here & Now' Game
On Thursday, March 19 – World Monopoly Day – Hasbro, Inc., named the cities to be featured in its newest Monopoly Here & Now U.S. Edition game. Cities were selected via a nationwide online vote on BuzzFeed.
Read More
IMS Golf Course
 
Golfers Can 'Pay The Temp' as Brickyard Crossing Opens March 20
The highly acclaimed Brickyard Crossing Golf Course will open for the 2015 season at 10 a.m. on Friday, March 20, and players will receive a fantastic greens fee value through Tuesday, March 31, with the “Pay the Temperature” promotion.
Read More
Items 1 - 5 of 899
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
This week, IMS president @jdouglas4 nominated a hero for the @CrownRoyal #Brickyard400. More info: http://t.co/i4ZWu89Yoa
about 22 hours ago