News & Multimedia

O'Donnell, Frye Named To Executive Roles At Hulman Motorsports

Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.

Connell J. (C.J.) O’Donnell, who has worked in key marketing positions for various brands within Ford Motor Company, will join Hulman Motorsports as chief marketing officer, and Jay Frye, a racing executive who successfully transformed two teams into NASCAR Sprint Cup contenders, is the new chief revenue officer.

“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”

The appointments complete a reorganization that began earlier this year. This includes combining the commercial functions of INDYCAR and IMS, including sales, licensing, marketing and communications, into Hulman Motorsports, which O’Donnell and Frye will lead. In May, Derrick Walker was named as president of INDYCAR operations and competition. Other members of the Hulman leadership team include Jeff Belskus, president and chief financial officer of Hulman & Company; Gretchen Snelling, vice president and chief legal counsel; Robby Greene, president of IMS Productions; and Doug Boles, president of Indianapolis Motor Speedway Corporation.

O’Donnell recently served as Ford’s group marketing manager for electric vehicles in Detroit, where he was recognized for the launch of several hybrid vehicles and has orchestrated a record year for hybrid and electric vehicle sales. During his 20-year career with Ford, he also has led marketing for the Lincoln and Jaguar brands domestically and abroad and was a member of a small team that led the turnaround of the Mazda brand.

“There’s a lot of strength in the combined horsepower of the Indianapolis Motor Speedway and INDYCAR,” O’Donnell said. “Initially, I’ll focus my energy on a common brand and clear message for our fans. This will include working together with our key stakeholders and ensuring marketing alignment among teams, drivers, sponsors and venues.”

O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff.

Frye led the transformation of the Red Bull Racing Team in NASCAR Sprint Cup into a contender that earned a berth in the 2009 Chase for the Championship during his tenure as vice president and general manager from 2008-11. In addition, he spent 12 years at MB2 Motorsports, LLC, a NASCAR Sprint Cup team he helped build from the ground up into a multi-team operation. As the chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company. Frye also has other sales and marketing experience, including several years with Anheuser-Busch.

“INDYCAR’s value proposition for sponsors is second to none as it provides fans with a great racing product, and with IMS, we have incredible history and tradition,” Frye said. “For our teams and fans, we will work hard to bring sponsor/partners into the sport that will enhance the overall fan experience. It’s an exciting opportunity, and I look forward to being a part of the team.”

Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under Boles’ direction.

 

Show More Show Less
Now Viewing
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
 
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.
Read More
Related Media
SCCA
 
SCCA Runoffs at IMS Attract Record Entry of More Than 750 Drivers
Competitor registration opened July 19 for the Sports Car Club of America 2017 National Championship Runoffs being held this year for the very first time at Indianapolis Motor Speedway on Sept. 29-Oct. 1. In just 24 hours, 763 driver entries were registered -- crushing the 413 entries made in 24 hours for last year’s 2016 Runoffs at Mid-Ohio Sports Car Course.
Read More
2018 Indy Car
 
Montoya, Servia Named to Test 2018 Indy Car Aero Kit
Team Penske is providing the Chevrolet-powered Dallara IR-12 chassis to be driven by Montoya. Servia will drive a Schmidt Peterson Motorsports Dallara with a Honda engine. While the teams are providing crews to service the cars, the testing regimen will be supervised by INDYCAR, the sanctioning organization for the Verizon IndyCar Series.
Read More
Josef Newgarden
 
Newgarden Victorious on Streets of Toronto
Newgarden seized the lead by making his first stop just before a full-course caution flag waved on the streets course at Exhibition Place. The Team Penske driver led 58 of the last 61 laps to win the Verizon IndyCar Series race by 1.8704 seconds over Alexander Rossi.
Read More
Indianapolis 500
 
Advance Auto Parts INDYCAR Radio Network Ratings Soar for 101st Indianapolis 500
Overall United States radio listenership of the 101st Indianapolis 500 presented by PennGrade Motor Oil grew 43 percent from 2016 on the Advance Auto Parts INDYCAR Radio Network, according to a recent research study.
Read More
Takuma Sato
 
Sato Humbled By Hero's Welcome in Japan
Sato, the 40-year-old driver of the No. 26 Andretti Autosport Honda, has been living a whirlwind life since becoming the first Japanese driver to win “The Greatest Spectacle in Racing” on May 28. Following the Indianapolis 500 Championship Celebration on May 29, he left on a U.S. media tour for New York and Texas, then went straight to the doubleheader race weekend at Detroit’s Belle Isle. A few days later, it was on to Texas Motor Speedway.
Read More
Items 1 - 5 of 1,464
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21