News & Multimedia

IMS, MillerCoors Extend, Expand Partnership

The Indianapolis Motor Speedway and MillerCoors have extended their longstanding partnership, with expanded involvement by the brewer at the Racing Capital of the World.

Miller Lite will continue as the Official Malt Beverage of the Indianapolis 500 and the Kroger Super Weekend at the Brickyard at IMS. MillerCoors also will become a “Podium Partner,” signifying IMS corporate partners of significant investment level.

“IMS has enjoyed a long, successful partnership with MillerCoors, and we’re pleased to continue that relationship for years to come,” said Jeff Belskus, Indianapolis Motor Speedway president and chief executive officer. “MillerCoors has created many innovative promotions surrounding IMS events throughout our relationship, and we’re thrilled the company is expanding its sponsorship and activation.”

Other components of the partnership extension:

  • Continued sponsorship of Coors Light Carb Day, the traditional final practice for the Indianapolis 500 that kicks off the extended Race Weekend. The Coors Light Carb Day Concert features a national recording act and draws one of the largest crowds of the year to IMS.
  • New presenting sponsorship of the Snake Pit. The Snake Pit, a party area inside Turn 3 at the Indianapolis 500 featuring world-class DJ’s and other festivities, will expand during May. Miller Lite also will participate in the Snake Pit Tour, which promotes the Snake Pit in bars across Indiana during April and May.
  • Continued sponsorship of the Miller Lite Party Deck during the Indianapolis 500 and Super Weekend at the Brickyard (NASCAR, GRAND-AM). The Miller Lite Party Deck will open for more days and also will feature new branding.
  • Increased facility signage and activation.

“We’re proud of our long partnership with Indianapolis Motor Speedway and look forward to many thrilling moments on and around the track in the years to come,” said Adam Dettman, MillerCoors director of sports and entertainment marketing. “Fans across the world know that few places can match the history and excitement of racing at Indy, no matter what kind of vehicle is on the track.”

The extension of the partnership between IMS and MillerCoors continues a partnership that started in 1977 when Miller Brewing Company first sponsored the Indianapolis 500 Pit Stop Challenge. Miller’s first involvement at the Indianapolis 500 came in 1973, when Miller High Life sponsored the car driven by Jim Hurtubise.

Coors has been involved with IMS and the Indianapolis 500 since 1996, when it started sponsorship of the Pit Stop Challenge. Coors also has sponsored Carb Day and other Indianapolis 500 activities since then.

The 97th Indianapolis 500 is scheduled for Sunday, May 26, with Opening Day on Saturday, May 11. The second annual Kroger Super Weekend at the Brickyard, featuring NASCAR Sprint Cup, NASCAR Nationwide and GRAND-AM Road Racing, is scheduled for July 25-28.

About Indianapolis Motor Speedway

The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the Indianapolis 500, the world’s largest single-day annual sporting event, since 1911 and also is the site of the Kroger Super Weekend at the Brickyard and the Red Bull Indianapolis GP. IMS is the world’s largest spectator sporting facility and is the only venue to stage annual races in the IZOD IndyCar Series, NASCAR Sprint Cup Series, NASCAR Nationwide Series, GRAND-AM Road Racing and MotoGP.

About MillerCoors

Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should.

Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer.

MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at, at or on Twitter through @MillerCoors.


2013 tickets on sale: Tickets for all three world-class motorsports events in 2013 at the Indianapolis Motor Speedway are on sale. Great seats are available for the 97th Indianapolis 500 on Sunday, May 26, the Kroger Super Weekend at the Brickyard on July 25-28 and Red Bull Indianapolis GP on Aug. 16-18.

Fans can buy tickets at, by calling (800) 822-INDY or (317) 492-6700 between 8 a.m.-5 p.m. (ET) Monday through Friday or by visiting the IMS Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.

Show More Show Less
Now Viewing
IMS, MillerCoors Extend, Expand Partnership
IMS, MillerCoors Extend, Expand Partnership
Read More
Related Media
Miller Lite Carb day
Legendary Band Journey to Rock Miller Lite Carb Day over Historic 100th Running Indianapolis 500 Weekend
The historic 2016 Indianapolis 500 weekend, culminating with the 100th Running of the Greatest Spectacle in Racing, will kick off on Friday, May 27, with the legendary rock band Journey on Miller Lite Carb Day.
Read More
Hulman Terrace Club
New Hulman Terrace Club Offers Premium Seating for IMS Events
The Hulman Terrace Club, located on the outside of the front straightaway of the famed 2.5-mile oval past the exit of Turn 4, will feature more than 1,000 seats plus ADA-accessible seating for fans seeking a club option similar to what is offered at many other major U.S. stadiums. It’s the first new seating option at IMS in more than a decade and a key piece of the ongoing Project 100 initiative. Pre-sale registration is available here with tickets officially going on sale Dec. 1.
Read More
Stanley Cup and Borg-Warner Trophy
Borg-Warner Trophy and Stanley Cup Meet at Yard of Bricks
Two of the most iconic symbols of victory in sports - the Borg-Warner Trophy and the Stanley Cup - appeared together Thursday night for a photo session on the world famous Yard of Bricks at the Indianapolis Motor Speedway. The Stanley Cup appeared at IMS courtesy of the Indy Fuel, the ECHL affiliate of the National Hockey League Stanley Cup champion Chicago Blackhawks.
Read More
Jay Frye
Hulman Motorsports Announces Leadership Appointments
Hulman & Company CEO Mark Miles announced today that widely respected motorsports industry veteran Jay Frye has been named President of Competition and Operations for INDYCAR. Frye previously served as Chief Revenue Officer for Hulman Motorsports after decades of experience leading successful NASCAR racing teams and securing industry first sponsorships.
Read More
Tony Hulman and Wilbur Shaw
How Tony Hulman and Wilbur Shaw Rejuvenated IMS, 70 Years Ago
During the World War II years, the Shelbyville, Indiana-born three-time winner of the Indianapolis “500” had temporarily relocated to Akron, Ohio, for the purpose of heading up Firestone Tire and Rubber Company’s new aircraft division. He, along with all of the other race drivers, looked forward to the time when the war would end so that they could return to their first love: driving in the “500.”
Read More
Items 1 - 5 of 1,036
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at
Latest Tweets
What is your Favorite @JourneyOfficial song? Come out to hear it for @MIllerLite Carb Day! #DontStopBelieving
about 18 hours ago