News & Multimedia

Month of May at IMS To Be Featured in Exciting Super Bowl Regional TV Commerical

The pageantry, excitement and tradition of the Month of May at the Indianapolis Motor Speedway will be featured in a regional advertisement airing on NBC’s telecast of Super Bowl LII on Sunday, Feb. 4.

A 30-second spot will air on selected NBC affiliates in Indiana, including WTHR in Indianapolis, at the end of the first half and leading into the highly anticipated halftime show of the National Football League championship game between the New England Patriots and the Philadelphia Eagles. The Super Bowl annually is the highest-rated television program in America.

This is the third consecutive year the INDYCAR Grand Prix and Indianapolis 500 presented by PennGrade Motor Oil will be featured in a regional TV ad during the Super Bowl telecast.

“All of the action and excitement of May is approaching as quickly as one of the sleek new Indy cars that will be on track during the month at the Racing Capital of the World,” IMS President J. Douglas Boles said. “This ad will remind the biggest television audience of the year that there’s nothing in sports like the Month of May at Show EditorIMS, boosting the anticipation for new and existing fans alike as the countdown to the 102nd Indianapolis 500 continues.”

The commercial, created in collaboration with Indianapolis advertising and marketing agency Mortenson Kim, is an important component of the “THIS IS MAY” campaign to promote the fifth annual INDYCAR Grand Prix on Saturday, May 12 and the 102nd Indianapolis 500 presented by PennGrade Motor Oil on Sunday, May 27.

Fast-action footage features the wheel-to-wheel racing, concerts by global music superstars, pageantry, tradition and partying that help to make May at IMS the greatest month of the year for race fans in Indiana and around the world. The track “Can’t Hold Me Down” by EDM superstar GRiZ – one of the performers during the Indy 500 Snake Pit presented by Coors Light on Race Day at IMS – provides a lively, pulsing soundtrack throughout the commercial.

The full 30-second ad and a one-minute extended cut will be posted on IMS channels at Facebook, Instagram, Twitter and YouTube after the Super Bowl. A 15-second teaser video of the ad also will air in the morning of Sunday, Feb. 4 on WTHR and will be available at IMS.com and on IMS social channels.

Visit IMS.com for more information and to buy tickets for all Month of May activities at IMS.



Show More Show Less
Now Viewing
Indianapolis 500
 
Month of May at IMS To Be Featured in Exciting Super Bowl Regional TV Commerical
The pageantry, excitement and tradition of the Month of May at the Indianapolis Motor Speedway will be featured in a regional advertisement airing on NBC’s telecast of Super Bowl LII on Sunday, Feb. 4.
Read More
Related Media
IMS
 
Helmet Signed By Indy 500 Winners Added To Haiti Relief Auction
A helmet signed by 22 Indianapolis 500 winners, including 2008 winner Scott Dixon (above), is among the unique new items added recently to the Indianapolis Motor Speedway eBay auctions to benefit American Red Cross relief efforts in Haiti, which already have raised more than $8,400. All proceeds from the eBay auction of racing memorabilia, which began Jan. 15, are being donated to Red Cross relief efforts for the devastating earthquake Jan. 12.
Read More
IMS
 
Get Inside Access To IMS Through Popular 'Grounds Tour' In 2010
The Indianapolis Motor Speedway Hall of Fame Museum will continue its Grounds Tours in 2010 with a full schedule of dates from March through November. Tickets are available now for the Museum's popular Grounds Tour, which provides a great opportunity to entertain family, friends or clients with a 90-minute tour rich in IMS history and landmarks. Click the Read More link to see the dates!
Read More
IMS
 
Great New Items Added To IMS Auctions To Benefit Haiti Relief
Exciting new items continue to be added to the Indianapolis Motor Speedway eBay auctions to benefit American Red Cross relief efforts in Haiti, as the motorsports world shows its care and concern for the victims of the devastating earthquake Jan. 12. New signed memorabilia (above) includes a Ryan Briscoe Team Penske nosecone, Kurt Busch Miller Lite Dodge sheet metal and a Randy Owens Red Bull Indianapolis GP poster.
Read More
IMS
 
IMS Contributing $10,000 To Red Cross Relief Efforts In Haiti
The Indianapolis Motor Speedway is contributing $10,000 to the American Red Cross to assist its relief efforts for Haitian earthquake victims. Motorsports fans also can contribute to the American Red Cross in many ways, including a continuing online auction at the IMS eBay site and a Brickyard Authentics retail store price reduction. Among the new items added to the auction is a VIP ticket package to the 2010 Indianapolis 500.
Read More
IMS
 
American Motorsports Media Name Franchitti Driver Of The Year
Dario Franchitti received more recognition for his 2009 IZOD IndyCar Series championship Jan. 16 by being named the recipient of the Jerry Titus Award during the American Auto Racing Writers and Broadcasters Association's All-America Team dinner in Brownsburg, Ind. The Titus award, given in remembrance of the late racer/journalist, signifies the top vote-getter among All-America Team members as the driver of the year. Franchitti also won the award following his 2007 series championship and Indianapolis 500 victory.
Read More
Items 581 - 585 of 587
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21