News & Multimedia

TAG Heuer & INDYCAR Take their History into the Future

INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.

“The Indianapolis Motor Speedway is proud of its long association with TAG Heuer and excited that the partnership has expanded to include the Verizon IndyCar Series,” said Mark Miles, Chief Executive Officer of Hulman & Company, the parent of INDYCAR and the Indianapolis Motor Speedway. “TAG Heuer is an iconic brand and a perfect representation of the speed, precision, technology and innovation that are the pillars of our sport.”

For more than 150 years, TAG Heuer has stood at the forefront of the auto racing industry.  Crafting and perfecting timepieces of ultimate precision, TAG Heuer’s involvement in motorsports extends from legends like Niki Lauda, Ayrton Senna, Steve McQueen and Jenson Button to mythical races including Le Mans, the Monaco Grand Prix and the Indianapolis 500.

To commemorate this partnership and to celebrate the brand’s newest title as the official timepiece of the Indianapolis Motor Speedway and the Verizon IndyCar Series, TAG Heuer has created a special edition, Indy 500 Chronograph.

“The Verizon IndyCar Series embodies TAG Heuer’s brand DNA of mental fortitude, perseverance and inner strength and brings it to life,” said TAG Heuer President and CEO, Ulrich Wohn. “We are thrilled to continue our successful partnership and to become not only the official timepiece of the Verizon IndyCar Series and the Indianapolis Motor Speedway but the title sponsor for an event so focused on timing, the TAG Heuer Pit Stop Challenge.”

The Indy 500 Chronograph boasts a grey stylized dial patterned after the iconic “Yard of Bricks” start/finish line of the historic Indianapolis Motor Speedway and a printed “INDY 500” logo inside the counter at 6 o’clock. To honor this partnership even further, the winner of each race throughout the Verizon IndyCar Series will receive the exclusive timepiece from the brand.
 

Show More Show Less
Now Viewing
TAG Heuer & INDYCAR Take their History into the Future
 
TAG Heuer & INDYCAR Take their History into the Future
INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.
Read More
Related Media
Simon Pagenaud
 
Pagenaud Drives to Dominant Sonoma Victory and 2016 Championship
With a dominating drive from the pole position, Simon Pagenaud won the GoPro Grand Prix of Sonoma and earned his first Verizon IndyCar Series championship.
Read More
Astor Cup
 
Pruett's Preview: GoPro Grand Prix of Sonoma
The big question left to answer across 85 laps under the wine country sun in Northern California is whether Team Penske’s Simon Pagenaud or Will Power will be celebrating into the night on Sunday with thousands of diehard open-wheel fans.
Read More
Simon Pagenaud
 
Sonoma Raceway Provides Perfect Setting to Decide Championship
Sonoma Raceway, with its challenging and undulating 2.385-mile permanent road circuit set against the backdrop of Northern California’s beautiful wine country, plays host this week to the GoPro Grand Prix of Sonoma. And as has been the case for more than a decade in the Verizon IndyCar Series, all the marbles are at stake.
Read More
Team Stop and Go
 
Racing World Awaits Hinchcliffe's 'Dancing With The Stars' Debut Tonight
Hinchcliffe is paired with professional dancer Sharna Burgess, appearing in her eighth DWTS season. Burgess’ best previous DWTS finish was runner-up with Nick Carter last fall in Season 21. Hinchcliffe, the sixth-year Verizon IndyCar Series veteran with four career wins, is competing against 12 other celebrities, ranging from Olympic gold-medal gymnast Laurie Hernandez to rapper Vanilla Ice to actress Marilu Henner.
Read More
Scott Dixon
 
Dixon Dominates to Win IndyCar Grand Prix at The Glen
The No. 9 Target Chip Ganassi Racing Chevrolet driver capped off a perfect weekend, leading 50 of 60 laps in today’s INDYCAR Grand Prix at The Glen presented by Hitachi to collect his fourth win on the 3.37-mile permanent road course. Stretching his final tank of ethanol over the final 19 laps, Dixon cruised across the finish line 16.5308 seconds ahead of Josef Newgarden.
Read More
Items 1 - 5 of 375
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
The #AirRace side acts though... Find the full schedule of events right HERE --> https://t.co/VW1UiOTmkL https://t.co/1ZRcwAR98j
about 11 minutes ago