News & Multimedia

TAG Heuer & INDYCAR Take their History into the Future

INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.

“The Indianapolis Motor Speedway is proud of its long association with TAG Heuer and excited that the partnership has expanded to include the Verizon IndyCar Series,” said Mark Miles, Chief Executive Officer of Hulman & Company, the parent of INDYCAR and the Indianapolis Motor Speedway. “TAG Heuer is an iconic brand and a perfect representation of the speed, precision, technology and innovation that are the pillars of our sport.”

For more than 150 years, TAG Heuer has stood at the forefront of the auto racing industry.  Crafting and perfecting timepieces of ultimate precision, TAG Heuer’s involvement in motorsports extends from legends like Niki Lauda, Ayrton Senna, Steve McQueen and Jenson Button to mythical races including Le Mans, the Monaco Grand Prix and the Indianapolis 500.

To commemorate this partnership and to celebrate the brand’s newest title as the official timepiece of the Indianapolis Motor Speedway and the Verizon IndyCar Series, TAG Heuer has created a special edition, Indy 500 Chronograph.

“The Verizon IndyCar Series embodies TAG Heuer’s brand DNA of mental fortitude, perseverance and inner strength and brings it to life,” said TAG Heuer President and CEO, Ulrich Wohn. “We are thrilled to continue our successful partnership and to become not only the official timepiece of the Verizon IndyCar Series and the Indianapolis Motor Speedway but the title sponsor for an event so focused on timing, the TAG Heuer Pit Stop Challenge.”

The Indy 500 Chronograph boasts a grey stylized dial patterned after the iconic “Yard of Bricks” start/finish line of the historic Indianapolis Motor Speedway and a printed “INDY 500” logo inside the counter at 6 o’clock. To honor this partnership even further, the winner of each race throughout the Verizon IndyCar Series will receive the exclusive timepiece from the brand.
 

Show More Show Less
Now Viewing
TAG Heuer & INDYCAR Take their History into the Future
 
TAG Heuer & INDYCAR Take their History into the Future
INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.
Read More
Related Media
Will Power
 
Power Wins Honda Indy Toronto to Continue Charge
It was never a certainty for Team Penske’s Will Power, but speed, strategy and a nail-biting one-lap dash at the Honda Indy Toronto culminated in the Australian scoring his third win of the 2016 Verizon IndyCar Series season – all in the past four races – and climbing one step higher on the all-time victory list.
Read More
Graham Rahal
 
Pruett's Preview: Honda Indy Toronto
On the surface, this weekend’s Honda Indy Toronto race is part of the Verizon IndyCar Series 16-round championship, and while that kernel of information is undoubtedly true, it paints a false picture of how many teams perceive the event.
Read More
Josef Newgarden
 
Newgarden Dominates to Win Iowa Corn 300
Driving the No. 21 Fuzzy’s Ultra Premium Vodka/ECR Chevrolet, Newgarden cruised from a front-row start to his third career win. Newgarden, who sustained a fractured clavicle and right hand in a crash at Texas Motor Speedway last month, showed no signs of struggle from the injury as he led a record 282 laps en route to his first oval win by 4.2828 seconds over Will Power.
Read More
Ryan Hunter-Reay
 
Pruett's Preview: Iowa Corn 300
Hunter-Reay’s No. 28 Honda and Josef Newgarden’s No. 21 Ed Carpenter Racing Chevy produced an unforgettable finish to Iowa’s 2015 race as they pitted for fresh tires during a late yellow and charged to the front. But with the shift from night to day, and the same downforce guidelines used by the series on the 1-mile Phoenix oval, the 2014 Indy 500 winner says it’s hard to predict how the 300-lap race will play out.
Read More
Carl Haas
 
IMS Statement on the Passing of Carl Haas
Carl Haas, one of the most influential men in motorsports for nearly a half-century and a frequent competitor at the Indianapolis 500 as a car owner, died June 29 at the age of 86.
Read More
Items 1 - 5 of 359
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
RT @KyleBusch: Check out our photo recap from yesterday's #Brickyard400 ?? @Skittles https://t.co/7ARl1Rhzq8
about 4 hours ago