News & Multimedia

TAG Heuer & INDYCAR Take their History into the Future

INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.

“The Indianapolis Motor Speedway is proud of its long association with TAG Heuer and excited that the partnership has expanded to include the Verizon IndyCar Series,” said Mark Miles, Chief Executive Officer of Hulman & Company, the parent of INDYCAR and the Indianapolis Motor Speedway. “TAG Heuer is an iconic brand and a perfect representation of the speed, precision, technology and innovation that are the pillars of our sport.”

For more than 150 years, TAG Heuer has stood at the forefront of the auto racing industry.  Crafting and perfecting timepieces of ultimate precision, TAG Heuer’s involvement in motorsports extends from legends like Niki Lauda, Ayrton Senna, Steve McQueen and Jenson Button to mythical races including Le Mans, the Monaco Grand Prix and the Indianapolis 500.

To commemorate this partnership and to celebrate the brand’s newest title as the official timepiece of the Indianapolis Motor Speedway and the Verizon IndyCar Series, TAG Heuer has created a special edition, Indy 500 Chronograph.

“The Verizon IndyCar Series embodies TAG Heuer’s brand DNA of mental fortitude, perseverance and inner strength and brings it to life,” said TAG Heuer President and CEO, Ulrich Wohn. “We are thrilled to continue our successful partnership and to become not only the official timepiece of the Verizon IndyCar Series and the Indianapolis Motor Speedway but the title sponsor for an event so focused on timing, the TAG Heuer Pit Stop Challenge.”

The Indy 500 Chronograph boasts a grey stylized dial patterned after the iconic “Yard of Bricks” start/finish line of the historic Indianapolis Motor Speedway and a printed “INDY 500” logo inside the counter at 6 o’clock. To honor this partnership even further, the winner of each race throughout the Verizon IndyCar Series will receive the exclusive timepiece from the brand.
 

Show More Show Less
Now Viewing
TAG Heuer & INDYCAR Take their History into the Future
 
TAG Heuer & INDYCAR Take their History into the Future
INDYCAR announced today that TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, has been named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the Indianapolis 500.
Read More
Related Media
James Hinchcliffe
 
IndyCar Media Day Features Offseason Tales, Preseason Optimism
Helio Castroneves insists he’s getting younger. Will Power is taking more selfies now that he’s a father. Conor Daly is still rooming with James Hinchcliffe. And Oriol Servia is working out in the same Gold’s Gym as Arnold Schwarzenegger.
Read More
Firestone
 
IndyCar Announces Multiyear Contract Extension with Firestone
INDYCAR announced a multiyear contract extension today with Bridgestone Americas Tire Operations, LLC (BATO), continuing its longtime partnership with Firestone as the official tire supplier of the Verizon IndyCar Series. The announcement extends the tire brand’s involvement in open-wheel racing that dates to Ray Harroun’s Firestone-equipped Marmon Wasp winning the inaugural Indianapolis 500 in 1911.
Read More
Rev Indy
 
Newgarden Named Honorary Chair for 2017 Rev presented by Fifth Third Bank
Methodist Health Foundation announces Verizon IndyCar Series driver Josef Newgarden as the Rev 2017 honorary chair, for the fourth annual event taking place May 6 at Indianapolis Motor Speedway.
Read More
A.J. Foyt Racing
 
AJ Foyt Racing Partners with Chevrolet for 2017 Verizon IndyCar Series Season
It is a reunion for team owner A.J. Foyt, whose last race as an Indy car driver came with Chevy power at the 1992 Indianapolis 500 and whose Verizon IndyCar Series team ran Chevrolet engines as recently as 2005 with grandson A.J. Foyt IV at the wheel.
Read More
Spencer Pigot
 
Pigot Joins Ed Carpenter Racing Lineup for 2017 Road and Street Courses
Pigot, the 2015 Indy Lights presented by Cooper Tires champion and winner of more Mazda Road to Indy developmental series races than anyone (24), competed in 10 Verizon IndyCar Series races last season, split between Rahal Letterman Lanigan Racing and Ed Carpenter Racing. He drove in the season’s final seven road/street races for ECR, posting best finishes of seventh at Mid-Ohio Sports Car Course and ninth at Road America.
Read More
Items 1 - 5 of 419
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
ICYMI - Yesterday's @IndyCar Media Day Features Offseason Tales, Preseason Optimism https://t.co/59nS0bHu95 https://t.co/NksvyAlfT9
January 19