News & Multimedia

Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race

The Indianapolis Motor Speedway and Eli Lilly and Company announced today a multi-year agreement in which Lilly will be the title sponsor of the annual NASCAR Nationwide Series race at IMS, now known as the Lilly Diabetes 250.

Scheduled for Saturday, July 26, the Lilly Diabetes 250 will be run on the famed IMS 2.5-mile oval and will take place during the third-annual Kroger Super Weekend. Previous IMS Nationwide Series race winners include Brad Keselowski in 2012 and Kyle Busch last year.

This title sponsorship goes hand-in-hand with Lilly’s mission of raising awareness about diabetes in Indiana and across the world. The event will serve as an ideal platform to support those affected by diabetes, as well as provide education about this rampant disease.

“We’re proud to announce that Lilly is providing the entitlement sponsorship for the Lilly Diabetes 250 Nationwide Series race at IMS,” said J. Douglas Boles, Indianapolis Motor Speedway president. “Lilly is an Indianapolis-based company recognized globally as a forerunner in fighting diseases and making lives better for people all over the world, and we greatly look forward to working with them in promoting diabetes awareness during the Lilly Diabetes 250.”

A leader in diabetes care for more than 90 years, Lilly delivers an array of treatment options as well as a variety of programs and resources that can help people overcome the daily challenges of managing diabetes. Diabetes is a chronic condition that affects approximately 382 million people worldwide and the International Diabetes Federation (IDF) predicts that by 2030, that figure will grow to 592 million people.

According to the American Diabetes Association, more than 714,000 children and adults in Indiana suffer from all forms of diabetes, including type 1, type 2 and gestational. 

“Diabetes is a serious problem not just in Indiana but around the world. We know the reach NASCAR has and we are honored to join our neighbors at the Indianapolis Motor Speedway to sponsor this race,” said Mike Mason, vice president, U.S., Lilly Diabetes. “We hope our involvement will provide the awareness that is essential to prevention and management of this disease. By working with the Indianapolis Motor Speedway, we hope to get people talking about diabetes with their doctor, as well as their friends and family.”

Lilly Diabetes is a sponsor of NASCAR Nationwide Series driver Ryan Reed, who competes full time for Roush Fenway Racing (RFR) and has type 1 diabetes. In October 2013, RFR announced a partnership with the American Diabetes Association’s Drive to Stop Diabetes and Lilly Diabetes. Reed, who was diagnosed with diabetes at age 17, drives the No. 16 American Diabetes Association Drive to Stop Diabetes Presented by Lilly Diabetes Ford Mustang.

“I couldn’t be more excited to compete for the first time at the iconic Indianapolis Motor Speedway during the Lilly Diabetes 250,” Reed said. “To have the opportunity to race at the home of Lilly’s corporate headquarters in Indianapolis is a great honor and something I’ll never forget. I’m grateful to everyone at Lilly Diabetes and the American Diabetes Association for the opportunity to join them in promoting diabetes awareness with the hope of someday eliminating this devastating disease.”

Kroger Super Weekend at IMS will include the Lilly Diabetes 250 Nationwide Series race and NASCAR Sprint Cup practice and qualifying on Saturday, July 26. Thursday will feature TUDOR United SportsCar Championship practice and qualifying; and NASCAR Sprint Cup and Nationwide Series practice and TUDOR United SportsCar Championship racing will take place on Friday. The weekend will conclude on Sunday, July 27 with the NASCAR Sprint Cup Series 21st annual Crown Royal Presents the John Wayne Walding 400 at the Brickyard Powered by BigMachineRecords.com.


***


2014 ticket information: Ticket information is available for the remaining events in 2014 at the Indianapolis Motor Speedway – the Kroger Super Weekend at the Brickyard and the Red Bull Indianapolis GP.

Fans can order tickets at www.ims.com/tickets, by calling 800-822-INDY or 317-492-6700 between 8:00 a.m. - 5:00 p.m. (ET) Monday through Friday or by visiting the Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8:00 a.m. - 5:00 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
 

Show More Show Less
Now Viewing
Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race
 
Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race
The Indianapolis Motor Speedway and Eli Lilly and Company announced today a multi-year agreement in which Lilly will be the title sponsor of the annual NASCAR Nationwide Series race at IMS, now known as the Lilly Diabetes 250.
Read More
Related Media
Kyle Busch
 
More Brickyard Magic Could Make History, Lock Up Playoff Spot for Busch
Although third overall in the points, he’s not guaranteed one of 16 playoff spots with seven races remaining before the cut-off. If he becomes the 13th different winner this season this Sunday, Busch would assure himself of that spot.
Read More
Joey Gase
 
Gase's Drive for Charity Touches Hearts, Minds This Weekend at Brickyard
Gase is representing the Lisa Colagrossi Foundation (www.lisafoundation.org), named after a journalist for WABC-TV in New York who died from a brain aneurysm in 2015. Her husband, Todd Crawford, created the foundation to enhance education and raise awareness about symptoms and help save lives.
Read More
Justin Allgaier
 
Allgaier Leads Opening Day of Practice for Lilly Diabetes 250
Allgaier led the second practice at 166.485 mph in the No. 7 Breyers Chevrolet. Elliott Sadler was second overall at 166.420 with his session-leading lap in the first practice in the No. 1 OneMain Financial Chevrolet.
Read More
Brickyard 400
 
#MyBrickyard: Jack Obringer, Fairfield, Connecticut
Today’s fourth installment features Jack Obringer of Fairfield, Connecticut, who has bought tickets for all 23 previous Brickyard 400 races. Jack’s story is unique because he attended the first 10 races with family and friends as a fan. Then he started working for ESPN and attended the race to work while giving his tickets to family and friends.
Read More
SCCA
 
SCCA Runoffs at IMS Attract Record Entry of More Than 750 Drivers
Competitor registration opened July 19 for the Sports Car Club of America 2017 National Championship Runoffs being held this year for the very first time at Indianapolis Motor Speedway on Sept. 29-Oct. 1. In just 24 hours, 763 driver entries were registered -- crushing the 413 entries made in 24 hours for last year’s 2016 Runoffs at Mid-Ohio Sports Car Course.
Read More
Items 1 - 5 of 766
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21