News & Multimedia

Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race

The Indianapolis Motor Speedway and Eli Lilly and Company announced today a multi-year agreement in which Lilly will be the title sponsor of the annual NASCAR Nationwide Series race at IMS, now known as the Lilly Diabetes 250.

Scheduled for Saturday, July 26, the Lilly Diabetes 250 will be run on the famed IMS 2.5-mile oval and will take place during the third-annual Kroger Super Weekend. Previous IMS Nationwide Series race winners include Brad Keselowski in 2012 and Kyle Busch last year.

This title sponsorship goes hand-in-hand with Lilly’s mission of raising awareness about diabetes in Indiana and across the world. The event will serve as an ideal platform to support those affected by diabetes, as well as provide education about this rampant disease.

“We’re proud to announce that Lilly is providing the entitlement sponsorship for the Lilly Diabetes 250 Nationwide Series race at IMS,” said J. Douglas Boles, Indianapolis Motor Speedway president. “Lilly is an Indianapolis-based company recognized globally as a forerunner in fighting diseases and making lives better for people all over the world, and we greatly look forward to working with them in promoting diabetes awareness during the Lilly Diabetes 250.”

A leader in diabetes care for more than 90 years, Lilly delivers an array of treatment options as well as a variety of programs and resources that can help people overcome the daily challenges of managing diabetes. Diabetes is a chronic condition that affects approximately 382 million people worldwide and the International Diabetes Federation (IDF) predicts that by 2030, that figure will grow to 592 million people.

According to the American Diabetes Association, more than 714,000 children and adults in Indiana suffer from all forms of diabetes, including type 1, type 2 and gestational. 

“Diabetes is a serious problem not just in Indiana but around the world. We know the reach NASCAR has and we are honored to join our neighbors at the Indianapolis Motor Speedway to sponsor this race,” said Mike Mason, vice president, U.S., Lilly Diabetes. “We hope our involvement will provide the awareness that is essential to prevention and management of this disease. By working with the Indianapolis Motor Speedway, we hope to get people talking about diabetes with their doctor, as well as their friends and family.”

Lilly Diabetes is a sponsor of NASCAR Nationwide Series driver Ryan Reed, who competes full time for Roush Fenway Racing (RFR) and has type 1 diabetes. In October 2013, RFR announced a partnership with the American Diabetes Association’s Drive to Stop Diabetes and Lilly Diabetes. Reed, who was diagnosed with diabetes at age 17, drives the No. 16 American Diabetes Association Drive to Stop Diabetes Presented by Lilly Diabetes Ford Mustang.

“I couldn’t be more excited to compete for the first time at the iconic Indianapolis Motor Speedway during the Lilly Diabetes 250,” Reed said. “To have the opportunity to race at the home of Lilly’s corporate headquarters in Indianapolis is a great honor and something I’ll never forget. I’m grateful to everyone at Lilly Diabetes and the American Diabetes Association for the opportunity to join them in promoting diabetes awareness with the hope of someday eliminating this devastating disease.”

Kroger Super Weekend at IMS will include the Lilly Diabetes 250 Nationwide Series race and NASCAR Sprint Cup practice and qualifying on Saturday, July 26. Thursday will feature TUDOR United SportsCar Championship practice and qualifying; and NASCAR Sprint Cup and Nationwide Series practice and TUDOR United SportsCar Championship racing will take place on Friday. The weekend will conclude on Sunday, July 27 with the NASCAR Sprint Cup Series 21st annual Crown Royal Presents the John Wayne Walding 400 at the Brickyard Powered by BigMachineRecords.com.


***


2014 ticket information: Ticket information is available for the remaining events in 2014 at the Indianapolis Motor Speedway – the Kroger Super Weekend at the Brickyard and the Red Bull Indianapolis GP.

Fans can order tickets at www.ims.com/tickets, by calling 800-822-INDY or 317-492-6700 between 8:00 a.m. - 5:00 p.m. (ET) Monday through Friday or by visiting the Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8:00 a.m. - 5:00 p.m. (ET) Monday through Friday.

Tickets for groups of 20 or more also are available. Contact the IMS Group Sales Department at (866) 221-8775 for more information.
 

Show More Show Less
Now Viewing
Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race
 
Lilly, IMS Announce Collaboration For NASCAR Nationwide Series Race
The Indianapolis Motor Speedway and Eli Lilly and Company announced today a multi-year agreement in which Lilly will be the title sponsor of the annual NASCAR Nationwide Series race at IMS, now known as the Lilly Diabetes 250.
Read More
Related Media
Graham Rahal
 
Monday Racing Roundup: Rahal Ends Skid at Wild MAVTV 500
Graham Rahal ended a 124-race winless drought dating to April 6, 2008, on the streets of St. Petersburg, Florida, and earned his second career victory.
Read More
Jason Sharkey
 
The Judges’ Word is Gold For Corvette Enthusiasts
One of the aspects that makes the Bloomington Gold Corvettes USA show -- appearing at the Indianapolis Motor Speedway through Saturday -- the biggest and most prestigious of its kind in the world is the judging that takes place, offering Corvette enthusiasts confirmation that their Corvette meets the highest standards.
Read More
Jeff Kyle 400 at the Brickyard
 
U.S. Marine Announced as Official Namesake of Brickyard 400
When tens of thousands of race fans visit the Indianapolis Motor Speedway for one of NASCAR’s biggest races of the summer, one name will stick out among the rest. Come Race Day, not only will fans recognize the name within the Crown Royal Presents the “Your Hero’s Name Here” 400 race title, but they will also understand the reason why Jeff Kyle is being honored as an American hero.
Read More
Dale Earnhardt Jr.
 
Newly Engaged Earnhardt Now Out For Road Course Success
Dale Earnhardt Jr. earned a career-best third-place finish on a road course last June at Sonoma Raceway. As the NASCAR Sprint Cup Series returns to wine country, No. 88 Hendrick Motorsports crew chief Greg Ives told SiriusXM NASCAR Radio that Earnhardt would win the Toyota/Save Mart 350 (Sunday, 3 p.m. ET, FOX Sports 1, MRN, SiriusXM).
Read More
Saints of Valory
 
Saints of Valory Added as Second Special Guest to Open for The Rolling Stones
The Rolling Stones have announced that Saints of Valory have been added as the second special guest to open their show in Indianapolis on Saturday, July 4, at the Indianapolis Motor Speedway.
Read More
Items 1 - 5 of 618
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
1 picture, 100 words: Calm before the storm in California. Check out this awesome picture from #MAVTV500 http://t.co/a3ToGlsp6w
about 5 hours ago