News & Multimedia

O'Donnell, Frye Named To Executive Roles At Hulman Motorsports

Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.

Connell J. (C.J.) O’Donnell, who has worked in key marketing positions for various brands within Ford Motor Company, will join Hulman Motorsports as chief marketing officer, and Jay Frye, a racing executive who successfully transformed two teams into NASCAR Sprint Cup contenders, is the new chief revenue officer.

“We’ve set a new strategic direction for our motorsports entities, and Jay and C.J. are both top performers who will help us take big leaps forward,” Miles said. “Among their immediate goals are to add sponsors for INDYCAR and IMS, improve our level of fan engagement and develop strategies to build alignment among our teams, drivers, venues and sponsors. Our team is in place, and there’s no offseason as we prepare for 2014.”

The appointments complete a reorganization that began earlier this year. This includes combining the commercial functions of INDYCAR and IMS, including sales, licensing, marketing and communications, into Hulman Motorsports, which O’Donnell and Frye will lead. In May, Derrick Walker was named as president of INDYCAR operations and competition. Other members of the Hulman leadership team include Jeff Belskus, president and chief financial officer of Hulman & Company; Gretchen Snelling, vice president and chief legal counsel; Robby Greene, president of IMS Productions; and Doug Boles, president of Indianapolis Motor Speedway Corporation.

O’Donnell recently served as Ford’s group marketing manager for electric vehicles in Detroit, where he was recognized for the launch of several hybrid vehicles and has orchestrated a record year for hybrid and electric vehicle sales. During his 20-year career with Ford, he also has led marketing for the Lincoln and Jaguar brands domestically and abroad and was a member of a small team that led the turnaround of the Mazda brand.

“There’s a lot of strength in the combined horsepower of the Indianapolis Motor Speedway and INDYCAR,” O’Donnell said. “Initially, I’ll focus my energy on a common brand and clear message for our fans. This will include working together with our key stakeholders and ensuring marketing alignment among teams, drivers, sponsors and venues.”

O’Donnell will lead a combined team of INDYCAR and IMS marketing and communications staff.

Frye led the transformation of the Red Bull Racing Team in NASCAR Sprint Cup into a contender that earned a berth in the 2009 Chase for the Championship during his tenure as vice president and general manager from 2008-11. In addition, he spent 12 years at MB2 Motorsports, LLC, a NASCAR Sprint Cup team he helped build from the ground up into a multi-team operation. As the chief executive officer and general manager, he negotiated what was an industry-first – a sponsorship/ownership package with The Valvoline Company. Frye also has other sales and marketing experience, including several years with Anheuser-Busch.

“INDYCAR’s value proposition for sponsors is second to none as it provides fans with a great racing product, and with IMS, we have incredible history and tradition,” Frye said. “For our teams and fans, we will work hard to bring sponsor/partners into the sport that will enhance the overall fan experience. It’s an exciting opportunity, and I look forward to being a part of the team.”

Frye will lead a combined team of INDYCAR and IMS sponsorship sales, licensing and account services staff. IMS suite and hospitality sales will remain an IMS function under Boles’ direction.

 

Show More Show Less
Now Viewing
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
 
O'Donnell, Frye Named To Executive Roles At Hulman Motorsports
Hulman & Company CEO Mark Miles has completed the formation of his leadership team by naming two accomplished sales and marketing executives with extensive automotive and racing industry roots as the leaders of the sales, licensing, marketing and communications functions of Hulman Motorsports.
Read More
Related Media
Jimmie Johnson
 
Johnson Clinches Seventh NASCAR Championship at Homestead
Jimmie Johnson earned the new nickname "Seven-Time" after winning the Ford EcoBoost 400 at Homestead-Miami Speedway, which also earned him the 2016 Sprint Cup Series championship -- the seventh of his career. This came after a rough start to the day when Johnson was forced to start from the rear after unapproved adjustments to his car before the race.
Read More
Tony Stewart
 
Relive Tony Stewart's Victories at the Indianapolis Motor Speedway
Going into his final race this weekend at Homestead, Tony Stewart owns 49 NASCAR Sprint Cup wins. Among the most cherished to the Columbus, Indiana, native are – of course -- his two Brickyard 400 wins, in 2005 and 2007.
Read More
Indianapolis Motor Speedway
 
IMS End-of-Season Sale Set for Nov. 19
Fans can take advantage of the lowest prices of the season on their favorite Race Day apparel, souvenirs, diecasts and more on from 9 a.m. – 4 p.m. on Saturday, Nov. 19 at the Indianapolis Motor Speedway Media Center inside the famed oval. Discounted merchandise from the Grand Prix of Indianapolis, 100th Running of the Indy 500, Brickyard 400, Brickyard Vintage Racing Invitational and the Red Bull Air Race will be included, with much more.
Read More
Veterans Day
 
Special Veterans Day Note from IMS President Doug Boles
Happy Veterans Day to all Veterans. On behalf of IMS fans everywhere, thank you for your service.
Read More
Jimmie Johnson
 
Johnson Scores Ninth Martinsville Win, Advances to Championship 4
Winless at the .526-mile short track since the spring race of 2013, Jimmie Johnson ended his “drought” on Sunday with a victory in the Goody’s Fast Relief 500 and earned a berth in the Championship 4 race, set for Nov. 20 at Homestead-Miami Speedway.
Read More
Items 1 - 5 of 711
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
Thanks for coming out, lady! #IMSLights https://t.co/rsL790jfbs
about 7 hours ago