News & Multimedia

IMS To Implement New Gate Plan For Easier Fan Entry To Facility

An extensive study that included consultation with some of the world’s leading experts in the field has produced a new gate entry plan that will allow fans attending events at the Indianapolis Motor Speedway to enter the facility with greater ease and efficiency.

The plan, which will include more points of entry, more personnel working the gates and greater supervision of all procedures, will be implemented for the first time during the 2013 Kroger Super Weekend, July 25-28, that will climax with the 20th Running of the Crown Royal Presents the Samuel Deeds 400 at the Brickyard Powered by BigMachineRecords.com on Sunday, July 28.

“We know that many of our fans experienced a slow entry into IMS on Indianapolis 500 Race Day in May,” said J. Douglas Boles, Indianapolis Motor Speedway president. “We’re very sorry that this happened on such an important day of the year for all of us.

“We have spent a significant amount of time and effort developing a new gate entry plan that takes the necessary and important steps to ensure smoother entry to the facility – while still focusing on the safety of our fans. We are hopeful that this enhanced gate plan improves the overall fan experience at the Speedway, which is of the utmost importance to us.”

The new plan includes an increase in entry gates from 11 to 18 by converting exit-only gates to entrance gates in strategic locations. In addition, 16th Street will feature a new entrance gate that will allow fans to enter the facility with greater ease. The total number of entrance lanes for fans attending the race on Sunday will more than double, increasing from approximately 70 to more than 160.

By using the expertise of Populous, a company renowned for innovative stadium strategies, IMS will experiment with new entry procedures at Gate 9, at the intersection of 25th Street and Georgetown Road that will be similar to line queuing used at amusement parks. Most gates along Georgetown Road will use “funnel” entering, which will help address cooler and backpack checks before reaching the actual gate.

Additional elements that will expedite fan entry into IMS include the hiring of more staff with crowd-flow experience, better signage directing fans to gates and express lanes (for fans without bags or coolers), “air traffic control” on the roof of the Paddock Penthouse to help direct pedestrian traffic to less crowded gates via real-time audio communication to fans and the separation of will call, general admission and reserved seat purchasing locations on the north end of the facility. Improvements in print-at-home ticket scanning at IMS also will assist in smoother traffic flow at all future events.

IMS will enforce a new one cooler-per-person rule, and the size of each cooler can be no larger than 18 inches by 14 inches by 14 inches. Coolers may be hard- or soft-sided. Fans will be allowed to bring one cooler and one standard backpack or book bag per person.

IMS is also encouraging fans to plan to arrive early to ensure that increased traffic at the gates as race time draws near does not delay their ability to get to a seat in a timely manner.

“We are offering a free Brickfest Music Festival country music concert beginning on Sunday morning at 9 a.m. on the stage behind the museum as an additional reason to arrive early to IMS,” Boles said. “In addition we will have several other free-with-a race ticket activities near the stage, including a zipline, volleyball, giant slide, pool table, and other games.” More information regarding the Brickfest can be found at www.ims.com/brickfest.

In addition to Populous, IMS consulted with its gate teams, fans, experts from Purdue University and multiple law enforcement agencies in devising the new and improved gate entry plan.


***


2013 Kroger Super Weekend tickets: Ticket orders for the 2013 Kroger Super Weekend at the Brickyard can be made at www.ims.com/tickets and through the IMS Ticket Office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday.

General admission tickets will cost $10 for Thursday, July 25, $30 for Friday, July 26, $25 for Saturday, July 27 and $30 for Sunday, July 28. A four-day Kroger Super Weekend general admission ticket is $80, a great value for the ultimate race weekend. A three-day general admission ticket (Thursday-Saturday) is $65.

Children ages 12 and under will be admitted free any of the four days of the Super Weekend at the Brickyard when accompanied by an adult with a general admission ticket.

Reserved tickets for the Saturday and Sunday action also will be available at various price ranges.
 

Show More Show Less
Now Viewing
FanVision Will Bring NASCAR Fans Even Closer To Action At IMS
 
IMS To Implement New Gate Plan For Easier Fan Entry To Facility
An extensive study that included consultation with some of the world’s leading experts in the field has produced a new gate entry plan that will allow fans attending events at the Indianapolis Motor Speedway to enter the facility with greater ease and efficiency.
Read More
Related Media
Chase Elliott
 
Elliott Wins First Cup Race During Duels at Daytona
Even in winning his first Monster Energy NASCAR Cup Series event, Thursday night's Can-Am Duel, Chase Elliott refused to consider himself the odds-on favorite for Sunday's Daytona 500 (2 p.m. ET, FOX, MRN, SiriusXM NASCAR Radio).
Read More
Daytona
 
NASCAR Kicks Off Daytona 500 Weekend with Can-Am Duels Thursday Night
The drivers of the Monster Energy NASCAR Cup Series will take to the track at Daytona International Speedway on Thursday night for the Can-Am Duels. The Duels will determine who starts in the third through 40th positions in Sunday’s DAYTONA 500.
Read More
Hulman Terrace Club
 
On-Sale Now, Hulman Terrace Club Offers Premium Seating for IMS Events
The Hulman Terrace Club, located on the outside of the front straightaway of the famed 2.5-mile oval, features some of the best views of the track plus ADA-accessible seating for fans seeking a club option. All tickets to the Hulman Terrace Club were sold in its inaugural season in 2016. Space is limited, so fans interested in tickets should act now.
Read More
NASCAR Format
 
NASCAR Enhances On-Track Product with New Stage-Based Race Format
NASCAR, in collaboration with industry stakeholders, announced an enhanced competition format that will be implemented in all three of its national series – the Monster Energy NASCAR Cup Series, the NASCAR XFINITY Series and the NASCAR Camping World Truck Series.
Read More
Jimmie Johnson
 
IMS Statement on New NASCAR Format
Indianapolis Motor Speedway President Doug Boles release the following statement regarding format changes announced by Monster Energy NASCAR Cup Series officials this evening:
Read More
Items 1 - 5 of 719
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
We couldn't leave out @IndyStateFair! Happy 92 days to the 101st Running of the #Indy500 https://t.co/R3LKmWpbDH
about 42 minutes ago