The Racing Capital
of the World
Jul 23, 2017
June 06, 2012 | By GRAND-AM MEDIA
GRAND-AM Road Racing was established in 1999 to return stability to major league sports car road racing in North America, and began competition with the 2000 running of the Rolex 24 At Daytona. As the organization begins its 13th season of competition in 2012, GRAND-AM is universally regarded as one of the world’s most competitive road racing organizations.
GRAND-AM is located in Daytona Beach, Fla., on the same corporate campus that is also home to NASCAR, International Speedway Corporation (ISC) and Daytona International Speedway. GRAND-AM was acquired by NASCAR Holdings in late 2008 and operates now as one organization, with resources such as marketing, research and communications fully integrated into the NASCAR framework. GRAND-AM offers a product that features extremely competitive sports car racing on historic road and street circuits and in major market speedways throughout North America.
At its founding, GRAND-AM addressed the issues of uncontrolled technology and its
related costs that led to uncertain times for North American sports car racing in the 1990s. GRAND-AM addressed these issues with sensible and affordable rules that are competition-driven but grounded in common sense and stability, with a firm commitment to a level playing field.
GRAND-AM’s top-tier Rolex Sports Car Series has established itself as the most competitive professional road racing championship in North America. The Rolex Series’ two-class format allows viewers to follow the action with two easyto- distinguish classes of race cars – Daytona Prototypes and GT.
The Daytona Prototype category that was launched as the series’ flagship class in 2003 has attracted the attention of superstar drivers and universally recognized teams through its extremely raceable and relatively affordable format. The DP class moves into a new phase in 2012 with the introduction of the new generation prototype chassis.
Like the DP class that has redefined prototype sports car racing, the GT class has done the same for high-performance, production-based sports car racing. With an eye toward the cost-containment and close competition, the GT category provides a stable battleground for the world’s top automobile manufacturers.
The GRAND-AM Continental Tire Sports Car Challenge, featuring straight-from-the-showroom American muscle cars and the hottest imports, is also back in 2012 for its 12th season of competition under the GRAND-AM umbrella. The Continental Tire Sports Car Challenge routinely features some of the largest fields anywhere in the world.
GRAND-AM races at many of North America’s most storied venues such as Daytona International Speedway, Indianapolis Motor Speedway, Watkins Glen International, Mazda Raceway Laguna Seca and Road America among many others. In addition to many “standalone” events, some GRAND-AM races run alongside marquee events from NASCAR and the IZOD IndyCar Series.
The Rolex Series is also home to some of the most recognized names in motorsports: Scott Pruett, Memo Rojas, Max Angelelli, Ricky Taylor, Alex Gurney, Jon Fogarty, David Donohue, Antonio Garcia, Boris Said, Patrick Dempsey and more. The Rolex 24 At Daytona is also a road racing showcase for NASCAR notables such as Jimmie Johnson, Juan Pablo Montoya and AJ Allmendinger, joined by major open-wheel stars like Scott Dixon, Dario Franchitti and Graham