News & Multimedia

Big Machine Records joins 2012 Super Weekend

Crown Royal, the Indianapolis Motor Speedway and country music stars, The Band Perry, revealed the five finalists in the Crown Royal presents the “Your Hero’s Name Here” 400 at the Brickyard program, which will award naming rights to the Brickyard NASCAR race to a deserving American hero. In addition, Big Machine Records confirmed it will be a presenting sponsor of the race for the second year in a row and will produce a country music concert on raceday morning, Sunday, July 29 at IMS. 

The official name of the event is the Crown Royal presents the “Your Hero’s Name Here” 400 at the Brickyard Powered by Big Machine Records.

The five finalists in the Crown Royal “Your Hero’s Name Here” program, include a Purple Heart recipient from Indiana, a firefighter from Alabama, a nurse from Texas, an Iraq War Metal recipient from Florida, and a veteran from North Carolina who founded a company that builds and alters homes to meet the needs of veterans returning home.  In addition to receiving naming rights, the winner will wave the green flag and deliver the trophy in Victory Lane at the Brickyard!

Fans can visit the “Crown Your Hero” tab on the Crown Royal Facebook Page (www.Facebook.com/CrownRoyal) to read all of the finalists’ stories and vote for a winner!
The 2012 concert line-up for race day includes The Band Perry, Justin Moore, The Mavericks and others.
 

Show More Show Less
Now Viewing
 
Big Machine Records joins 2012 Super Weekend
Crown Royal, the Indianapolis Motor Speedway and country music stars, The Band Perry, revealed the five finalists in the Crown Royal presents the “Your Hero’s Name Here” 400 at the Brickyard program, which will award naming rights to the Brickyard NASCAR race to a deserving American hero. In addition, Big Machine Records confirmed it will be a presenting sponsor of the race for the second year in a row and will produce a country music concert on raceday morning, Sunday, July 29 at IMS.
Read More
Related Media
IMS Golf Course
 
Golfers Can 'Pay The Temp' as Brickyard Crossing Opens March 20
The highly acclaimed Brickyard Crossing Golf Course will open for the 2015 season at 10 a.m. on Friday, March 20, and players will receive a fantastic greens fee value through Tuesday, March 31, with the “Pay the Temperature” promotion.
Read More
Indianapolis 500
 
Join Us Championship Weekend at IMS
With the field set and excitement rising for the NCAA Men’s Basketball Tournament, it’s not too early to plan your visit to Indianapolis for the first weekend in April.
Read More
Jimmie Johnson
 
Johnson Holds Off Harvick on Late-Race Restart in Atlanta
Coors Light Pole-sitter Joey Logano and Kevin Harvick dominated the early and middle stages of Sunday's Folds of Honor QuikTrip 500 at Atlanta Motor Speedway—before Jimmie Johnson decided to crash the party.
Read More
Joey Logano
 
Logano Captures His First Daytona 500 Victory
The record will reflect that Joey Logano won Sunday’s 57th Daytona 500 under caution, when a multicar wreck on the backstretch forced NASCAR to wave the yellow flag as Logano led the field into the final corner on the second lap of a green-white-checkered-flag finish.
Read More
Dale Earnhardt Jr.
 
Ten To Watch in Second Year of NASCAR's Elimination Chase
With the same format in place for 2015, which four drivers might we see at Homestead this time in the title fight? Might it be a completely different foursome than 2014?
Read More
Items 1 - 5 of 595
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact Laura Wyamn at (317) 492-8557 or email at lwyman@brickyard.com.
Latest Tweets
Donald Davidson’s class @IUPUI on #Indy500 history is a must for local diehard fans. More information on The Blog: http://t.co/WcxVkGlvIp
about 12 hours ago