News & Multimedia

Sports Partnership Executives Schoeb, Merna Join IMS

Experienced sports marketing and sales executives Brent Schoeb and Patrick Merna have joined the Indianapolis Motor Speedway, focusing on corporate partnership and sales services for the facility and its events.

Schoeb will serve as the director of corporate partnerships, overseeing the IMS corporate partnership sales strategy and corporate partnership sales team. Merna will serve as manager of corporate partnerships service and activation, serving as the main contact between IMS clients and all IMS departments in areas including facility signage, media advertising, hospitality, retail and market promotions, Web advertising and event specific sponsorships.

Both executives come to IMS as the iconic facility finished a season that included a successful 100th anniversary of the Indianapolis 500 and several new or extended relationship announcements for its three major annual events.

The new additions, along with the experience of the current IMS sales team, will better position IMS to take advantage of the strong corporate interest in the facility and its global events, said IMS Vice President and Chief Sales Officer Michael Redlick.

“There are not many properties in sports or entertainment that can provide the value, the access, the activation opportunities or the exposure that is offered by an association with Indianapolis Motor Speedway,” Redlick said. “As corporate interest in our facility and our events continues to increase, we have made it a priority to deliver better value and a more targeted, predictable outcome for our partners. That takes the assistance and expertise of experienced people like Brent and Pat.

“Together with our current staff, we can truly deliver a client experience that exceeds expectations and delivers results.”

Schoeb comes to IMS following two years with the San Francisco 49ers, where he served as senior sales manager, corporate sponsorships for the NFL franchise. Prior joining the 49ers, Schoeb served three years in the same capacity with the Memphis Grizzlies of the NBA.

“Working at the Indianapolis Motor Speedway, the Racing Capital of the World, I look forward to taking our corporate partnerships to the next level,” Schoeb said. “The facility and our events have international recognition that few other venues possess. It truly is on an exclusive list of iconic sports properties around the globe.”

Schoeb received a bachelor’s degree in marketing from St. Cloud State University in 2004 and a master of sports administration and master of business administration degree from Ohio University in 2006.

Merna brings a background in sports and civic and university business to IMS.

He served as the director of business development with the Goleta Valley Chamber of Commerce after working as director of business development for the University of California, Santa Barbara Alumni Association.

From 2003-07, Merna served as senior manager, corporate partnership services with the Memphis Grizzlies and previously served for four years as assistant athletic director of marketing for intercollegiate athletics at the University of California, Santa Barbara.

“I am extremely excited to be back in the sports industry, especially with such an internationally historic property, the Indianapolis Motor Speedway,” Merna said. “IMS has a unique mix of 100-plus years of tradition and endless opportunities for its partners. Our significant focus on corporate partnership development and our strong value proposition position the facility and events for some great growth opportunities.”

Merna received a bachelor’s degree in university studies from the University of New Mexico in 1999 and an associate degree in business merchandising from Cazenovia College in 1987.

***

2012 IMS tickets: Tickets for the three events at the Indianapolis Motor Speedway in 2012 – the Indianapolis 500 on Sunday, May 27, the Super Weekend at the Brickyard from July 26-29 and the Red Bull Indianapolis GP from Aug. 17-19 – are on sale now.

Tickets can be purchased now by visiting www.imstix.com, calling the IMS ticket office at (317) 492-6700 or (800) 822-INDY outside the Indianapolis area or visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street. Ticket office and phone hours are 8 a.m.-5 p.m. (ET) Monday-Friday.

Show More Show Less
Now Viewing
IMS
 
Sports Partnership Executives Schoeb, Merna Join IMS
Experienced sports marketing and sales executives Brent Schoeb and Patrick Merna have joined the Indianapolis Motor Speedway, focusing on corporate partnership and sales services for the facility and its events.
Read More
Related Media
Lilly Diabetes 250
 
Stage Lengths Set for Lilly Diabetes 250 Race on July 22 at IMS
Minor updates to the XFINITY Series race package for the summer race at the flat 2.5-mile oval are expected to alter the length of a fuel run; to compensate, the new stages for the Lilly Diabetes 250 (July 22, 3:30 p.m. ET, NBCSN, IMS Radio Network, SiriusXM NASCAR Radio) will be as follows: Stage 1 ends following Lap 30, Stage 2 ends following Lap 60 and the race is scheduled to end following Lap 100.
Read More
Ryan Blaney
 
Blaney Emerges as New Star of Summer after Stirring Pocono Victory
Blaney broke through for his first Monster Energy NASCAR Cup Series victory Sunday, June 11 at Pocono Raceway. He passed two-time reigning Brickyard 400 champion Kyle Busch with nine laps remaining and held off 2003 Brickyard 400 winner Kevin Harvick by .139 of a second in a thrilling finish.
Read More
Darrell Wallace Jr.
 
Wallace Eager To Blaze New Trails This Summer in Sudden Cup Series Debut
Like any driver who aspires to reach the Monster Energy NASCAR Cup Series, there have been triumphs and struggles for Darrell “Bubba” Wallace Jr. But now that he’s on the cusp of his first start at the top of the sport this Sunday at Pocono Raceway, every rise and dip of his career roller-coaster has been worth it.
Read More
400 Fest
 
400 Fest Nightly Lineups Unveiled; Camping, Single-Night Tickets Available Now
The nightly lineups are set for 400 Fest, the new two-night concert at the Indianapolis Motor Speedway during NASCAR’s Brickyard 400 event, with global music superstar headliners Major Lazer on Friday, July 21 and The Chainsmokers on Saturday, July 22. Pretty Lights also was added to the Saturday lineup, as six acts will perform over two nights on the infield stage inside Turn 4 of the IMS oval. Gates open at 5 p.m. both nights, with performances starting at 7 p.m.
Read More
Jimmie Johnson
 
Jimmie Johnson Tames Dover in OT, Ties Yarborough on All-Time List
Jimmie Johnson passed Kyle Larson on an overtime restart to roar to his third Monster Energy NASCAR Cup Series victory of the season Sunday at Dover International Speedway, tying NASCAR Hall of Famer Cale Yarborough on the all-time win list. Johnson led just twice for seven laps in the AAA 400 Drive for Autism, his Hendrick Motorsports No. 48 Chevrolet taking the checkered flag under caution as a multicar crash ended the race on its lone overtime attempt. Johnson’s 11th win at the 1-mile track was the 83rd of his career in NASCAR’s premier series.
Read More
Items 1 - 5 of 740
Reserve one of our hospitality suites for your next event!
To start planning your event at the Indianapolis Motor Speedway please fill out our Information Request Form or contact IMS Sales Department at (317) 492-8739 or email at hospitalitysales@brickyard.com.
Latest Tweets
It's Pole day on @CrownRoyal Armed Forces Weekend & we can't wait to see you! Check out details on the day: https://t.co/yKQ6Db3YRK
May 21