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Crown Royal announces their 2012 Brickyard 400 sponsorship

Jul 28, 2011

Photo by Ron McQueeney

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Jeff Belskus prepares for the big announcement

Jul 28, 2011

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Jeff Belskus, president and CEO of IMS, addresses the media with news of the 2012 Brickyard

Jul 28, 2011

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The announcement of the Crown Royal 'Your Hero's Name Here' Brickyard 400

Jul 28, 2011

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Heather Boyd speaks on behalf of Crown Royal

Jul 28, 2011

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Members of the US Troops, Indianapolis Fire Dept. and the Indianapolis Police Dept. attended the announcement

Jul 28, 2011

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What better place to make the announcement than the yard of bricks...

Jul 28, 2011

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The Brickyard 400 trophy stands on the Yard of Bricks during the announcement

Jul 28, 2011

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Jeff Belskus after the announcement

Jul 28, 2011

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A whiskey tasting followed the announcement

Jul 28, 2011

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Different Crown Royal products

Jul 28, 2011

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Preparing for the whiskey tasting

Jul 28, 2011

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