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The cover is off the 2010 Indianapolis 500 ticket, featuring three-time winner Helio Castroneves.

Mar 2, 2010

Photo by Ron McQueeney

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IMS Vice President of Marketing & Communications Chris Schwartz

Mar 2, 2010

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Mar 2, 2010

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IMS Vice President of Marketing and Communications Chris Schwartz and IMS Creative Services Graphic Designer Ryan Long unveiled the ticket. Long designed the ticket and the 2010 Indianapolis 500 logo.

Mar 2, 2010

Photo by Ron McQueeney

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IMS Vice President of Marketing and Communications Chris Schwartz meets with the media.

Mar 2, 2010

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The banner featuring the 2010 Indianapolis 500 ticket hangs over Gate 2 (Main Gate) of the Indianapolis Motor Speedway.

Mar 2, 2010

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The mystery of the look of the 2010 Indianapolis 500 ticket is solved.

Mar 2, 2010

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Mar 2, 2010

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Mar 2, 2010

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The 2010 Indianapolis 500 ticket, under wraps

Mar 2, 2010

Photo by Ron McQueeney

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