Big Machine Label Group is bringing some of the top superstars in country music, including Reba and Rascal Flatts, to the Brickyard 400 on Sunday, July 31 at the Indianapolis Motor Speedway for live Race Day performances as part of its new presenting sponsorship of the annual NASCAR classic.

The Brickyard 400 presented by Big Machine Records.com starts at 1 p.m. (ET), with Race Day ticket prices starting at just $30. Big Machine Records is the first recording label to serve as a presenting sponsor of the race in its 18-year history.

“Big Machine Records represents some of the best artists in country music, and the Indianapolis Motor Speedway is excited to host several of them on race morning during the Brickyard 400,” said Jeff Belskus, Indianapolis Motor Speedway Corporation president and chief executive officer. “Adding this country music-festival provides great value to our fans and will make this year’s Brickyard 400 an even more unique and exciting event on and off the track.”

• Tickets start at only $30 for an intimate acoustic concert North of the HOF Museum on Race Day morning with The Band Perry, Justin Moore, Thomas Rhett and Brantley Gilbert from 9:00 am to 11:45 am