Indianapolis Motor Speedway, LLC
Privacy Statement – Effective January 20, 2011

Indianapolis Motor Speedway, LLC ("IMS") understands and is sensitive to the concerns you may have about releasing your information ("User Information") to us. It is our hope that, after reading this Privacy Statement, you will understand our privacy practices and how we will use your User Information. 

The following sections discuss our information gathering and dissemination practices for the website (the "Website"):

Information Collection and Use

In order to take part in promotional activities for IMS' products and services, obtain information from IMS, or have questions answered by IMS, IMS may request and/or collect you User Information, which may include, without limitation, your first and last name, home address, shipping address, phone number, email address, and credit or debit card number. 

By entering User Information on the  Website, you consent to our use of the User Information for purposes discussed herein, as well as for purposes related to this IMS website and the services offered and/or provided on or in connection with the Website. Without limiting the foregoing, by giving us User Information you are giving us permission to contact you and/or send you promotional and/or other marketing information about products, services and offerings. If you elect to receive such promotional and/or marketing information, you may opt-out of receiving such materials by following the opt-out instructions contained in the materials or by emailing IMS at

We will not sell, share, or rent User Information to others in ways different from those disclosed in this Privacy Statement. We do not intend to collect information from children under 13 years of age. If we discover that the Website has inadvertently collected information from a child under 13 years of age, we will promptly take all reasonable measures to delete that data from our systems.

Information Sharing

IMS may share any User Information collected on the Website with its affiliated companies and with non-affiliated third parties that provide services on behalf of IMS. By entering User Information on the Website, you consent to the disclosure of your User Information to IMS' affiliates, as well as non-affiliated third parties selected by IMS. IMS makes no representation or warranty as to the security or privacy of User Information after it has been disclosed to a non-affiliated third party. 

We may share aggregated demographic information with third party sponsors and advertisers. This aggregated demographic information is not linked to any personal information that can identify any inpidual person. In addition, we may disclose any information collected from the Website (i) if required or permitted pursuant to any applicable law, regulation, or court or administrative order; (ii) in connection with any user's violation of posted terms of use for the Website or other agreements with IMS; (iii) to protect the property of IMS or its affiliates; or (iv) to protect the personal safety of employees of IMS or its affiliates, other users of the Website, or a member of the public. IMS also may disclose and/or transfer User Information to a purchaser or transferee of all or a portion of its assets in conjunction with the sale or transfer of such assets.


This Website uses industry-standard security measures to protect certain User Information. When our Website asks users to enter sensitive information, that information is protected with encryption software such as Secure Sockets Layer - SSL.

Unfortunately, no data transmitted over or accessible through the public Internet can be guaranteed to be 100% secure. As a result, while we attempt to protect User Information, IMS cannot ensure or warrant that any User Information will be completely secure from misappropriation by hackers or from other nefarious or criminal activities, or in the event of a failure of computer hardware, software, or a telecommunications network


This Website may contain links to other websites. Please be aware that IMS is not responsible for the privacy practices of such other websites.

Effective Date/Notification of Changes

This policy was last modified on January 20, 2011.

This Privacy Statement is subject to change without notice. If we decide to change this Privacy Statement, we will post a notice of the change on this Website.


A cookie is a small computer file that is stored on a user's computer and contains information that this Website uses. We use cookies to store information that helps us analyze what is happening on our site so we can improve the functionality. Our cookies do not contain financial, tax-related, or personally identifiable information (such as social security number, log-in id, or user name). IMS does not correlate the cookie information with data about inpidual users, nor does it share this information or sell it to any third party. If you prefer not to receive cookies from this Website, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser. Please be aware, however, that certain features of this Website may be unavailable if your browser is not set to support or enable cookies.

Updating User Information

If you ever wish to access your User Information, or to have your User Information deleted, updated, changed or modified, you may do so by contacting IMS by email at

Contact Information

If you would like to contact us with questions or comments concerning the accuracy and/or privacy of your information, or if you believe that IMS has not adhered to this Privacy Statement, please notify us by contacting the following:

Indianapolis Motor Speedway, LLC
4790 West 16th Street
Indianapolis, Indiana 46222
Phone: 1.800.822.4639

We welcome your questions and comments.